Sharise
Storytelling, the New USP of Marketing
Marketers all know the time-honored USP as a brand's or product's unique selling proposition. While one's selling point is still...
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Sharise
Jul 19, 20211 min
Why You Stay Up Late & How to Fix it
I am a prolific procrastinator, especially of things I knowingly want to avoid (and probably many more things I want to avoid...
Sharise
Dec 19, 20201 min
Kicking 2020 to the Curb
Just a note that current posts will be archived. 2020 was a lowkey one for The Word Chef but I'm coming back better in 2021. I know...
Sharise
Mar 22, 20193 min
Vitamix vs. BlendTec
A unbiased review by someone whose owen both Vitamix and .BlendTec
Sharise
Feb 20, 20193 min
Of Protagonists and Peacocks
This is not a Steinbeck novella, rather it is confirmation that I am not who I always thought I was. Let me explain. Today I was asked to...
Sharise
Feb 13, 20194 min
11 Tips to Make Your Newsletter a Must-Read (Part 2)
Last week (hopefully) you joined me for the first part of this 2-part series on how to make your newsletter an indispensable must-read....
Sharise
Feb 13, 20193 min
11 Tips to Make Your Newsletter a Must-Read (Part 1 of 2)
I originally wrote this feature post a number of years ago. Back then it was intended for print newsletters. I happened to run across it...
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